This week Three Monkeys celebrated the launch of their latest incarnation in and their continued survival of the Cours Mont-Royal. This is their third location in the mall since their birth in 2004, and it's a marked evolution of their concept. Back in the day the store uniquely focused on local and Montreal home grown labels (remember Umsteigen and Betty Blush?). Now, local brands are still present (Eve Gravel, Naked&Famous Denim) but with more ubiquitous labels (Cheap Monday) and to be discovered labels (Funkional,RVLT/Revolution) thrown into the mix.
Three Monkeys' first identity still represents
.
cats, kids, and bikes turn up on this Rascals' shirt
.
Totally tried on these awesome metallic gym shorts by Lucca Couture
.
Mannequin rumble in the windows that bear Three Monkeys' new identity, on trend with the current allergy to vowels.
