photo: h&m
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Last night Montreal's flagship H&M store hosted a shopping preview for many press/industry-ish guests of Isabel Marant's collaboration for the Swedish mega-chain. As I waited to enter, I watched through the windows as the frenzy began for her signature pieces of boho/rocknroll/rolled-out-of-bed-looking-this-fabulous/cool girl styles. But this collection wasn't just for the ladies, Marant designed her first capsule collection for men (and kids!) so they could have a piece of that cool-knit pie.
obligatory crowd shot
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PR gurus for H&M Karen & Denis decked out in Marant finery
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Yours truly was unsuccessful scoring any Marant booty, but the cream puffs kind of made up for it. Yum!
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friends helping friends clean up and clean out
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all gone
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So the preview was totally cleaned out. But don't despair! There's plenty to be had when the collection drops November 14, 8AM at select stores.
