IIIMNKYS

This week Three Monkeys celebrated the launch of their latest incarnation in and their continued survival of the Cours Mont-Royal.  This is their third location in the mall since their birth in 2004, and it's a marked evolution of their concept.  Back in the day the store uniquely focused on local and Montreal home grown labels (remember Umsteigen and Betty Blush?).  Now, local brands are still present (Eve Gravel, Naked&Famous Denim) but with more ubiquitous labels (Cheap Monday) and to be discovered labels (Funkional,RVLT/Revolution) thrown into the mix.

Three Monkeys' first identity still represents

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cats, kids, and bikes turn up on this Rascals' shirt

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Totally tried on these awesome metallic gym shorts by Lucca Couture

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Mannequin rumble in the windows that bear Three Monkeys' new identity, on trend with the current allergy to vowels.

East vs West

Lifetime Collective, Ayden Gallery and Three Monkeys hosted an in-store exhibit featuring new works by a crew of Montreal and Vancouver artists.   My urge to buy art has not yet been quelled, so I have some serious pondering to do.   But in the meantime, cupcakes, colourful beverages and good times were had by all!

A line up of the artists and some floral shorts.

Vernissage fixings

To your left, a futuristic vision by Peter Ricq and right: a painting by Kevin Ledo

Artist (and musician!) Peter Ricq with a miniature (and functional) harmonica

Ohhh, I love this one! That funny little creature is called "Falafel" by Kristian Adam.  And one rad customized sewing machine.

A t-shirt by Kristian Adam and in the background, paintings by Evan Melnyk

Evan working on a collaborative piece.

Bam! Get your art on until July 1st!